The New Executive Position: CLO (Customer Love Officer)

  • …is in charge of expressing gratitude to customers.
  • …is in charge of appreciative follow-ups, such as thank you cards.
  • …is in charge of remembering birthdays, anniversaries and other important customer dates.
  • …is the person who makes sure others in the company express gratitude toward customers (and employees).
  • …in charge of the holiday card list-and other appropriate holiday celebrations, such as Valentine’s Day, where true love can happen.
  • …works with HR to ensure the people hired fit in with the “love culture.”



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Shep Hyken

Shep Hyken

Shep Hyken, customer service expert, business speaker and New York Times bestselling author, helps companies deliver AMAZING customer service and experiences!