The Biggest Threat to Your Business

Shep Hyken
Aug 13, 2024

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Apathy is one of the most underrated problems in business today.

It doesn’t get a ton of press, but it should.

Companies of all sizes allocate nearly immeasurable resources — dollars, time, energy, and ideas among them — to chasing new customers. Then, when they’ve got those customers, they do an okay job of taking care of their needs. Naturally, customers get apathetic and think, “Maybe I’ll see what else is out there.”

In episode 33 of The SUPER AMAZING Show, Brittany Hodak and I dive into customer apathy and what you need to do to stop it from creeping in.

👉 Watch more of THE SUPER AMAZING SHOW on https:/hyken.com/superamazingshow/

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Shep Hyken
Shep Hyken

Written by Shep Hyken

Shep Hyken, customer service expert, business speaker and New York Times bestselling author, helps companies deliver AMAZING customer service and experiences!

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