Expert Tips for Empowering Customers with Self-Service

Customer service and experience expert Shep Hyken explores the importance of self-service solutions for customers. In today’s fast-paced digital world, more customers are open to and even demand self-service options. While some still prefer the human touch, many expect digital solutions that allow them to solve issues independently.

Shep Hyken discusses how companies like Amazon have perfected the self-service model, making each step of the process logical and intuitive. He emphasizes that while the learning curve for such systems is minimal, businesses must help customers get acquainted with these solutions.

This video features insights from Lance Gruner, EVP of Customer Experience at MasterCard. It examines the right and wrong ways to encourage customers to use self-service options. Learn from real-world examples and understand the importance of combining high-tech and high-touch interactions to create an exceptional customer experience.

Discover practical tips on training customers to use your technology and ensuring they feel valued and capable. Integrating good technology with personal support can increase customer satisfaction and optimize your processes.

Whether you’re a small business or a large corporation, this video provides valuable insights to help you enhance your customer service strategy and empower your customers.

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